20101121

AL Intercentury Luxura spotted testing in Chennai again

One space in the crowded automotive spectrum which still does not have too many players jostling for space is the luxury inter-city bus segment. Volvo, by virtue of being the first and until very recently the only entrant into that lucrative segment has monopolized it completely. Strangely, Tata and Ashok Leyland, the two Indian majors have not been able to launch a fitting model that could compete with the mighty Volvos. The Intercentury Luxura from Ashok Leyland, with its body built by Irizar-TVS, which was expected to take the fight to the Volvos long back has still not seen the light of the day completely for some reasons.
 
This isn't the first time we are seeing the Intercentury Luxura being tested in Chennai. We had a post a few months back when a dark-tinted white Luxura was attracting attention in one of the arterial roads in Chennai. Here it is again, seen in the GST Road, presumably undergoing final rounds of testing. Owing to its age, the exterior design is nothing to write home about, especially when its vying for passengers from Volvo and Mercedes-Benz. It would be better if Ashok Leyland can slightly spruce up the design before launch. Sadly, just like in previous spotting, the dark tinted glasses made sure that the interiors remain hidden.
 
With Ashok Leyland still choosing to be tight-lipped about its launch date, the Volvos can continue unabated for some more time with absolutely no competition to speak of, even on paper.

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