20120516

Mercedes-Benz launches all-new M-Class in India

The German luxury car manufacturer Mercedes-Benz, on Tuesday, pulled the wraps off the all-new M-Class SUV in the Indian market. With 1500 customers owning one already, the M-Class is the most popular SUV in the company's Indian line-up and Mercedes-Benz would want to capitalize on this fact with this all-new model. Currently in its third generation, the new M-Class is larger and sleeker than the outgoing model sporting the company's latest and bold design language. Gone are the simple and bland lines of its predecessor. The new design theme is so stylish and aggressive that it lends a whole lot of character and attitude to the M-Class that was missing earlier.

Knowing the needs of the Indian market, Mercedes-Benz has currently launched only the ML 350 CDI, a diesel variant. The 3.0-liter engine, with 258 bhp of maximum power and a whooping 63.2 kgm of torque, is mated to a 7-speed 7G-Tronic automatic transmission. The interiors are typical Mercedes stuff with superb build-quality and comes loaded to the hilt with features. An ECO Start Stop function, 9 Airbags, Autonomous Braking, ABS, ESP, TCS, Airmatic air suspension, Attention Assist, Active Parking Assist, Night View Assist, Adaptive Cruise Control and a whole lot of other features will pamper the occupants like no other. Its not surprising then that Mercedes-Benz likes to call the M-Class as the S-Class of SUV segment.

Speaking on the occasion, Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India stated, “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received”. We quite agree as the M-Class is now perfectly armored to face its mighty competitors. Except for its limitation as a 5 seater and the market's craze for Audi Q7, we don't really see a reason why the M-Class shouldn't succeed in a big way.

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